PT Artajasa Pembayaran Elektronis (Artajasa) telah mempersiapkan keamanan transaksi dalam rangka menyambut bulan puasa dan libur Lebaran. Direktur Artajasa Dendy K. Pramudito mengatakan berbagai persiapan telah dilakukan yang berkaitan dengan sistem operasional dan security layanannya.
“Kami sudah mempersiapkan semuanya dari masalah jaringan, dan Artajasa pun sudah terstandarisasi,” kata Dendy saat konferensi pers Digital Economic Forum 2025 di Jakarta, Selasa (25/2/2/2025).
Ia mengatakan jaringan Artajasa juga sudah mengikuti perkembangan Standar Chief Information Security Officer (CISO), yakni yang terkait dengan kepatuhan terhadap regulasi dan standar keamanan, seperti ISO 27001 dan GDPR. Selain itu, Artajasa juga sudah mengikuti perkembangan standar Certified Identity and Security Technologist (CIST), serta standar lainnya.
Dendy menambahkan, Artajasa juga memiliki sistem pendeteksi fraud di internal untuk mengantisipasi adanya anomali dalam transaksi.
“Sehingga itu bisa mengurangi bahkan menghilangkan sama sekali kejadian-kejadian yang tidak diinginkan,” kata Dendy.
Pada kesempatan yang sama, Direktur Utama Artajasa, Armand Hermawan dalam Digital Economic Forum 2025 menyampaikan komitmen Artjasa sebagai penyedia jasa infrastruktur sistem pembayaran memastikan dukungannya terhadap kelancaran transaksi keuangan bagi konvensional maupun digital.
Artajasa menargetkan untuk senantiasa menjadi perusahaan pembayaran yang relevan dan terpercaya bagi bank, fintech dan nasabah serta menjadi mitra terpercaya yang baik serta patuh terhadap aturan regulator.
Hi Handsholden,
Most business owners pour money into marketing that doesn’t work. They run ads, post on social media, and hope for the best—only to be disappointed by the results.
The problem? They’re relying on vague branding tactics instead of proven strategies.
Dan Kennedy calls this the “ADHD approach to marketing”—jumping from one shiny tactic to another without a clear, measurable plan.
But there’s a better way: Direct-Response Marketing.
This approach focuses on generating real, measurable results, like leads, sales, and conversions. Here’s how you can start applying it today:
Step 1: Speak Directly to Your Audience
One of Dan’s key teachings is this: “If you’re speaking to everyone, you’re speaking to no one.” Direct-response marketing works because it’s personal.
For example:
A company selling weight loss supplements doesn’t just target “everyone who wants to lose weight.” Instead, they target busy moms who want to shed pounds quickly after having kids.
A financial advisor doesn’t market to “everyone interested in saving money.” They craft campaigns for high-income professionals nearing retirement.
Your Action Step: Write down your audience’s specific demographics, challenges, and goals.
Step 2: Use an Irresistible Call-to-Action
Every piece of marketing must tell the audience what to do next. Whether it’s “Download this guide,” “Sign up for a webinar,” or “Call now,” your call-to-action (CTA) should be clear and compelling.
Example 1:
A dental clinic offered a free teeth-whitening session for new patients. The clear CTA—“Call to schedule your free session today!”—resulted in a 200% increase in appointments.
Example 2:
A SaaS company ran ads with the CTA: “Get a 30-day free trial today.” The campaign boosted signups by 35%.
Step 3: Track and Test Everything
One of Dan’s most famous quotes is: “You can’t improve what you don’t measure.” Direct-response marketing relies on tracking every aspect of your campaign.
What’s your click-through rate?
How many leads did you generate?
What’s your cost per acquisition?
Example:
A real estate agent ran Facebook ads targeting first-time homebuyers. By testing different headlines and images, they reduced their cost per lead by 50%.
Tomorrow, we’ll dive into the art of crafting offers your customers can’t refuse.
To your success,
Kevin
Who is Dan Kennedy?
https://books.forbes.com/authors/dan-kennedy/
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